The credible Web

The credible Web People are conditioned to trust written words, not to mention images. "I did it in" or "As seen on TV" are wo but still effective clichés. Inteet connects to the written and the seen. There is a text and a visual (and audio) medium. If people trust Inteet content? Inteet is the incredible - credible? In the "brick and mortar" world, credibility is associated with the brands. A trademark, in fact, guarantees the quality and specifications of a product (think McDonald's hamburgers), performance (think Palm), level of service and commitment to customer care (Amazon), variety, or Price (Wal-Mart). Trademarks can be supported by advertising. The content or sales pitch of some ads are often less important than the message that the existence of a campaign: "This company is rich enough (read: stable, reliable and trustworthy, here to stay) to spend millions in the field advertising. 'Inteet has few brands (Yahoo, Amazon) - and some of them are blurred. Some "old media" brands have Fray (Baes and Noble, The Wall Street Joual, the Britannica) - hitherto without much success. The vast majority of Web content is created or disseminated by small time entrepreneurs and monomaniacs. So, how can you create or acquire credibility in a diffuse and anarchic medium? Enter the Stanford University Web credibility of the project. " They are defined as follows: "Our goal is to understand what the people believe what they are on the Inteet. We hope that this knowledge is the site design and promotion of research on the future of Web credibility. As part of the ongoing project include: Performing quantitative research on Web credibility. Collecting all public information on Web credibility. How clearinghouse for this information. Encourage research and discussion about Web credibility. Help designers create credible Web sites. "Examples of projects in progress: Timeliness: How does out-of-date content on the credibility of a Web site? Interaction: How does a personal interaction with a Web site affect its credibility? Negative Content: How does displaying negative content associated with a Web site branded the credibility of the brand? E 'useful to look at this definition of trust: "The subjective belief, perception or belief that information is true and objective fact, and that the obligations that expressly or implicitly, will be honored fully and in a timely fashion" . This perception, religion or belief, based on past experience in general (with spam, with merchants, or providers, with a similar product category, with the same content type, etc..) Available to staff and trust or distrust. The experience with the merchant or provider specific (personal or comments from other people - reviews, appeals and opinions). There is little that a merchant can do first. The second is, as expected, influenced by professionals (as well as website design, e-commerce service, the user-friendliness, navigability licenses, links to other sites, links from other Web sites, ease and speed of the download updated content, proofreading - domain name, with your company name, availability, multilingualism, etc.), reliability (no bias, good intentions, truthfulness, integrity, objectivity , expertise and author credentials, the sources of knowledge and treatment, the citations and bibliography), and what the authors of the research as "Real World Feel" (physical address, telephone / fax numbers, non - Web e-mail, photos of facilities and personnel, recording audio, which is owned by a non-profit organization, URL ending with ORG) commercial sites are less familiar. Excessive ads subscriptions, e-commerce enabled forms - all reduce the credibility of the site! This is particularly true when the entire site is a great screen, and if it is hard to distinguish ads from content, track record (veterans, as the merchant, past financial performance, credit history, brand recognition, lists of customers, etc.), selection (how many products are, how often inventory is updated, etc.), advertising (the company is profitable enough for a campaign?), Service (service indicates a reassuring readiness to sacrifice their bottom line to the customer of legitimate conces, forms, live, etc.), full disclosure of prices, pricing, privacy, security, etc. Feedback from other users (opinions, reviews, comments, questions, support groups, etc..) site evaluation and certification by the agencies of trust (such as the Better Business Bureau - BBB, VeriSign, TRUSTe) - or awards (from credible and organizations). Links from other well-known and trustworthy websites. The credibility of the Web discovered that trust in electronic commerce is also influenced by idiosyncratic factors. Some domain names (org) are more reliable than others (it). Too many ads, broken links, errors, obsolete or old content - all reduce trust. In the absence of good brands and Behavioral Sciences guidelines, people seem to be an extrapolation ( "if it is not just Web site ...") and stereotypes (for example, NGOs are more reliable than companies). As Web sites proliferate (Google indexes more than 3 billion today) and Web authoring to a routine task - the noise on the signal of garbage for useful information is bound to deteriorate. Search engines already included crude measures of credibility in the charts (such as the number of links from exteal sites). But to remain useful, search engines (and Web directories) would do well to evaluate the web content accurately and completely. They should rank Web sites authoritativeness, reliability and objectivity, for example. Research shows that 75% of all respondents to the Inteet as the main provider of information. The inundation of irrelevant material caused most that their surf surfers to 10 Web sites (the equivalent of "anchors" in shopping centers), who considered reliable, punctual, precise, objective, reliable and credible. The rest of the Inteet is that it remains. This worrying trend can be reversed only with the emergence of independent and economically sustainable development of credit rating agencies. Web sites (at least in business) must be willing to pay for credible rating to their stickiness and attract monetizable "eyes." In the absence of such a third party accreditation, the Inteet risks both irrelevance and disrepute.